Customer Relationship Management (CRM): An Integral Part of E-Labs LIMS

A key feature of E-Labs LIMS laboratory automation solutions is the Customer Relationship Management or CRM module which enhances the ability to build impactful, and positive customer interactions as well as to genearate revenues and profits while entertaining an increase in the overall ratio of regular and potential clients. Every successful management model must sustain a tool to constantly refine its methods of carrying out positive customer relationships as a way of reaching out to the target audience, understanding their requirements, resolving their issues, and creating mutual understanding. A CRM system aims to achieve that in a hassle-free systematic manner, reducing human effort, and encouraging error-free order bookings. In short, CRM incorporates contact management, sales management, product management, and profitability, and therefore, helps in the Quotation Generation of a Product Master. 

E-Labs have successfully established an integrated CRM system to manage a wide array of client information, all at once, ensuring an efficient workflow in general. It automatically tracks and records all client information such as client contact, email ID, address, location, social media information, website detail, person-in-charge detail, and more on a ‘one-time entry’ basis, thus storing and pulling out information within a click in the future, for further references and documentation. This in turn helps when creating an e-Test Reference Form and Quotation Generation to automatically fill in the customer detail and determine the cost information without requiring individual effort. 

Additionally, E-Labs incorporated an elaborated CRM system to track the individual progress of each department in achieving their respective sales targets and providing them with ample time to focus more on sales than data entry. It also lays a better opportunity for the marketing team to get clear visibility of the work perspective and point out any inaccuracy within the process. Moreover, a CRM may be an effective strategy to help boost the HR functionalities in speeding the onboarding process, automating managing candidates, analyzing resources required, and identifying skill gaps. 

Simply put, E-Labs LIMS offers improved and integrated laboratory automation solutions to various laboratories across the country, with the help of an elaborate CRM system, which has proven its effectiveness in quite a few aspects such as Enhanced contact management; Cross-team collaboration; Accurate Sales forecasting; Enriched products and services; Customer satisfaction and retention; Reliable reporting; Improved Sales Metrics; Improved productivity; Sales management; Better marketing ROI, etc.

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